Media and Its Effects on Gender Stereotypes Essay -- Media Stereotypin

In addressing the question it is first necessary to escort what is meant by mass media. The collins English Dictionary defines mass media as the agency of communication that reach large numbers of people in a short time, such as video recording, newspapers, magazines, and radio (Collins English Dictionary fifth edition, 2000, pp 957). This therefore suggests that any medium that conveys information to the people is categorised as mass media. By looking at two forms of media, this essay go out examine how much the media can be charged with causing and get ahead exaggerating sexual activity-based stereotypes in golf-club. The forms of the media in which this essay bequeath examine will be advertising, in particular the way masculinity is envisioned within television and magazines. The second form of media to be examined will be soap operas and will examine representation and audience reception within the soap genre. When scratch an advertising c ampaign the writer in general follows the premise that bring up sells and automatically asserts themselves into a manipulative model, a Marxist perspective which views of society as being divided by class and being govern by those in control (i.e. bourgeois) who have the financial ability privy them. Because these people have become so financially powerful they atomic number 18 able to force their beliefs and opinion on others therefore legitimising their control. With this control of what is portrayed in their media takes away free thought of the viewer (i.e. proletariat). the images or texts that are portrayed to a passive audience, is that of a sexual or gender biased content. In her work Forever Feminine Womens ... ... Although it is still undecipherable as to whether the media perpetuates gender stereotyping it is clear however that it is responsible for creating its own sets of stereotypes. Bibliography Giddens, A. Sociology, fourth Editi on, 2001, Polity Press, UK Haralambos, M. Holborn, M. 4th Edition, 1995, Collins Educational, London Kirkby, M. Kidd,W et al, inaugural Edition, 1997, Heinemann Educational Publishers, Oxford. References ----------------------------------------------------------------- Collins English Dictionary 5th Edition, 2000, HarperCollins Publishers, Glasgow. Hall, S. Representation Cultural Representation and Signifying Practices, 1st Edition, 1997, The Open University & Sage Publications, UK. Trowler, P. Investigating Mass Media, 2nd Edition, 1996, HarperCollins Publishers, London.