In-N-Out Burger Coursework Example | Topics and Well Written Essays - 1000 words

In-N-Out Burger - Coursework Example For instance, their burgers were noted to be 100% pure beef without any preservatives, additives, or even fillers (Kotler & Armstrong, 2014). Likewise, case facts also revealed that In-N-Out makes sure that the patties being used for their burgers were never frozen. This was noted to be made possible since they reportedly own patty-making commisaries. In addition, all ingredients are natural: potatoes for their french fries, and real ice cream for the milkshakes. As a result, the customers who patronize In-N-Out stores are not only satisfied, but delighted to eat these products. In fact, many of the customers were revealed to queue for long hours just to avail of their products, especially when a new outlet was reported to be launched in an identified state. Aside from the products which evidently exhibit high quality in value perception to the customers, the manner by which their personnel provide customer service has been pegged as exemplary. As noted, the employees of In-N-Out are well trained â€Å"to deliver unexpectedly friendly service† (Kotler & Armstrong, 2014, p. 33). The acquisition, maintenance and development functions performed by In-N-Out management enable the employees to be satisfied and motivated to perform, as expected. It was revealed that the compensation for new part-time staff was $10 per hour and was accorded opportunities for regular pay increases (Kotler & Armstrong, 2014). Aside from paid vacations for part time employees and managers, the latter were stipulated to receive more that $100,000 per annum, in conjunction to bonuses and were promoted through the ranks. It was therefore noteworthy to mention that In-N-Out acknowledges that â€Å"happy, motivated employees help create loyal, satisfied custome rs† (Kotler & Armstrong, 2014, p. 34). Finally, the slow growth expansion strategy of In-N-Out through establishing stores in strategic locations only when there are â€Å"trained management and