Marketing Tools

Marketing whoresons and techniques are the different methods and promotional approaches companies affair to help market and sell their products and services. Marketing tools includes bring up depth psychology, pestis analysis, PORTERS 5 FORCES analysis, TOWS analysis, BCG analysis. Banking in India was typic exclusivelyy mature in terms of supply, product and reach, hitherto though reach in rural India and to the poor still corpse a holy terrors.The presidency took initiatives to address this through the State verify of India expanding its wooden leg network and through the National Bank for Agriculture and Rural step-up with things like microfinance. HDFC Bank Limited is an Indian financial Institution confederacy based in Mumbai, Maharashtra that was commenced in August 1994. HDFC Bank ranked fifth largest assert in India by assets and the largest bank by market capitalisation as of 1 November 2012. The bank build up the Housing knowledge Finance Corporation, a fore most housing finance of India. SWOT ANALYSIS AND PEST ANALYSIS were used to analyse the Banking Industry, HDFC Bank perk up selected for critical analysation .SWOT ANALYSISSWOT analysis is a structured method used to disunite the Strength, Weakness, Opportunities, and Threats elobrated in a run across or in avocation entreprise. A SWOT analysis can be carried out for a product, place, company, constancy or person. It involves specifying the target of the business entreprise or project and identifying the internal and international factors that are favorableand unfavorable to achieving that objective. Setting the target or aspiration should be done after the SWOT analysis has been made.This would be stand to achieve goals or objectives to be set for the organization. Strengths It is the attributes of the business entreprise or project that give it an advantage over the others Weaknesses It is the aspects that place the team at a disadvantage relative to the others Opportunit ies It is the factors that the project could be exploit to its merits Threats It is the factors in the surround that could cause trouble for the business entreprise or projectStrengths 1. HDFC bank ranked the second base largest private banking sector in India which deport 2,201 branches and 7,110 ATMs 2.HDFC bank is situated in 1,174 cities in India and has over than 800 locations to serve customers through telephone banking 3.The banks ATM card be in possession of got compatible with all domestic and international Visa/Master card, Visa Electron/ Maestro, addition/cirus and American Express. This makes nonable reason for HDFC cards to be the most favourite(a) card for shopping and online transactions 4.HDFC bank has the highest degree of customer have it offment level when comparing to the other private banks5.The Intrest rate in HDFC is number one and it is one of the best places to work in private banking sector 6.HDFC has won allots of awards and recognition and it ha s received Best Bank award from various financial rating institutions includes Dun and Bradstreet, Financial express, Euromoney awards for excellence, Finance Asia country awards etc 6.HDFC has estimable financial advisors in terms of guiding customers towards right enthronementsWeakness 1.HDFC bank doesnt have strong existence in Rural areas, where as bank like ICICI has its direct competitor is expanding in rural market 2.HDFC cannot enjoy first mover advantage in rural areas because Rural spate are die hard loyals in terms of banking services. 3.HDFC Bank have got lack in aggressive marketing strategies like ICICI 4.The HDFC bank more often than not focuses on high endclients5.Some of the HDFC banks product categories faces absence seizure in performance and doesnt reach in the market 6.The dowry prices of HDFC are often vary and wich causes uncertainty for the investorsOpportunities 1.HDFC bank have got go asset quality parameters over the political science banks, therefo re the profit growth is likely to stand high 2.The large companies and SME are growing at in truth fast pace. HDFC has enough reputation for maintaining corporate salary accounts 3.When compared to government banks, HDFC bank has improved in its unspeakable debts portfolio and the recovery of bad debts were high 4.Opportunities for HDFC is high in abroad5.Due to strong financial position, the scope for acquisitions and strategical alliances is stand highThreats1.THE Non Performing Assets (NPA) of HDFc extendd from 0.18 % to 0.20%. Since it is a slight variation it is a bad sign for the financial health of the bank 2.In India there is big increase in non banking financial companies and new age banks 3.Since market p low gear is not able to expand in HDFC so ICICI imposes major threat 4.The modernazation in government banks which trying to compete with private banks 5.Foreign Banks got 74 % of investment in Indian market which is opened upby RBIPEST ANALYSISPEST analysis (Politic al, Economic, Social and scientific analysis) determine a structure of macro-environmental factors used in the environmental scan component of strategic management and It is a part of the external analysis when conducting a strategic analysis or doing market research, and gives a insinuate of the different macro environmentalfactors that the company has to take into consideration. It is a strtegic tool for understanding business position, potential and direction and market growth for operations. PEST analysis includes Political factorsEconomic factors Social factors Technological factorPolitical Politics can increase HDFC banks chance factors, because governments can easily change business rules and regulations that negatively affect HDFC banks business. According to NDTV (2012), INDIAN government held HDFC responsible for money wash from criminal activities by drug lords amounting to more than $2.6bn in assets. The HDFC bank is now required to dexterityen their compliance and risk management infrastructure and culture which is likely cost it a lot of money.EconomicMany financial institutions are still feeling the effects of the 2008 financial crisis and the very real liquidity problem that led to the failure of others banks. Banks like HDFC have been saved by the fact they are universal with product offerings over many geographical locations. The HDFC chairman says is surviving and doing well because its underlying gross growth is driven by Markets and Commercial Banking particularly in the faster-growing regions of Mumbai, easement of India and where the economic outlook is more positive .SocialSocial issues like climate change and criminal money laundering are some of the social issues that HDFC is transaction with currently. In 2012.The Indian government held HDFC accountable for criminal money laundering amounting to $2.6bn and asked the company to contribute considerable time and resources to monitor millions of potential hatred transactions. HDFC is also gearing towards supporting a move to a low carbon economy and as a result, it offers climate financing, including environmental markets, insurances, debt and righteousness Investments.TechnologicalThe Bank have been made some substantial efforts and investments in group the best technology available internationally, to build up the infrastructure for a world-class bank. The scalable and web enabled systems were opened. The Bank gives prime importance in technology and the internet as one of its key objective and has already made significant progress in web-enabling its core businesses. The Bank has succeeded in advancement of market position, expertise and technology to create a matched advantage and build market share in each of its businesses.CONCLUSIONI am of the view that for HDFC Bank most appropriate marketing tools is SWOT analysis. As SWOT analysis is concentrating on over marketing measures of the bank including strength , weakness , opportunities and threats .o n the otherhand PEST analysis focuses on external factor much(prenominal) as political , economical, social, and technological factors which may or may not affect. Since the HDFC have got numerous opportunities as well.