A Legendary Experience in the Robin Hood Festival Article

A Legendary Experience in the Robin Hood Festival - Article Example It is evidently clear from the discussion that every year during mid-august, hundreds of tourists flock to visit the Robin Hood county of Nottinghamshire to experience the celebration of the world-famous Robin Hood Festival. At this time of the year, people from different parts of the country witness the transformation of a quiet English town into a lively reverie of performances depicting the life of the legendary hero. The Robin Hood Festival is where the adventures of the famous English hero come into life. Some of the highlights of the festival include musical theatre and jousting performances that re-enacts the adventures of the famous outlaw. Aside from that, falconry and crafts display draw many tourists in awe. The best thing about the entire event is that you can witness it for free. Yes, you heard me right; visitors to the annual Robin Hood Festival witness the adventures of the medieval hero come to life by simply taking a short trip to the English city of Nottingham. Whet her you are living in London, Liverpool, or Birmingham, it is worth taking a stopover to the place where the legend is born. It is so easy to spot the Robin Hood County of Nottinghamshire because bows and arrows are used to guide the travelers in the area. Of course, another alternative route you cannot miss is the â€Å"Robin Hood Line†, a railroad in between Nottingham and Worksop. You can definitely enjoy the scenes of countryside on either trip. The 460 acres nature reserve known as the Sherwood Forest is where most of the actions happen. Every year, some 400,000 tourists visit the country’s famous forest in order to witness the exhibition in the County Park. Anywhere you look, there will always be medieval features in the surroundings – actors play as musicians, alchemists, magicians, and entertainers in the Middle Ages. Because everyone is dressed in medieval attire, you will indeed capture the typical English medieval atmosphere. While the band plays, liv e jousting and fighting scenes make the crowd lively. These activities make the entire festival more enjoyable and lively.

The Gift of Magi Essay Example for Free

The Gift of Magi Essay Characteristics of Jim and Della Dillingham Della Dillingham young beautiful poor courage’s loving Della is James Dillingham’s wife in story. She is a young beautiful woman with beautiful long knee length hairs. She loves her husband most and always try’s to keep him happy, whenever her husband ‘jim’ came home she hugs him gently. When the story opens Della is counting money that she has saved to buy her husband a Christmas present and she starts crying after realizing how little she has to buy a good Christmas present for her husband. They were poor, after saving for whole month she could only save $ 1.87. They only possess two worthy things one is Della’s hair and other is Jim’s watch which is given to him by his father. After thinking for a while Della makes decision to cut and sell her hairs for money to buy a good Christmas present for her husband. This shows the courage’s nature of Della. She cuts of her hair and get $20 for them. With the money from her hair she buys a beautiful platinum watch chain for her husband. Later when jim came back home and sees della in short hairs he got stunned by her appearance, della then reminds him that her hairs will grow quickly again and she wants him happy,for it is Christmas eve, and she cut and sold her hairs because she could not face Christmas without a gift for him.This incidence of story shows her unconditional and unselfish love for her husband. James Dillingham Young Hard working serious poor loving Della’s husband Jim is a thin, serious young man, 22 years old. The author of the story has described Jim to the readers by comparing him with the platinum watch chain : was like him â€Å"quietness and value – the description applies to both† Jim is a hard working man , he never returns home before 7 o’clock .and is reliable also â€Å"jim was never late†. Jim’s most prized possession is the gold watch that has been handed over to him by his father and to his father from his grandfather. But jim clearly values his wife more than his watch because he sells it in order to buy a set of beautiful combs for her beautiful long hairs as a present for Christmas. This shows how much he loves his wife.

Government Role in Construction Industry

Government Role in Construction Industry ECONOMICS FOR CONSTRUCTION AND THE BUILT ENVIRONMENT JULIANA SULING ANDREW INTRODUCTION The two main parts of economic theory were typically labeled â€Å"monetary theory† and â€Å"price theory†. Monetary theory recommends that distinctive monetary strategies can advantage countries relying upon their special arrangement of assets and impediments. It is in light of center thoughts regarding how variables like the measure of the cash supply, value levels and benchmark premium rates influence the economy. Financial experts and focal keeping money powers are regularly those most included with making and executing monetary strategy. A monetary theory that fights that the price for any particular great/administration is the relationship between the powers of supply and interest. The theory of price says that the time when the advantage picked up from the individuals who request the element meets the dealers minimal expenses is the most ideal business price for the great/administration. In a nutshell, microeconomics has to do with supply and demand, and with the way they interact in various markets. Microeconomics analysis moves easily and painlessly from the one topic to another and lies at the center of the most of the recognized subfields of economics. TASK 1 There are two types of sectors involved in our construction industry; there are public sector and private sector. It is important to understand the difference between the private sector and public sector because your privacy rights will differ depending on the legislation that an organization is governed under. The private sector is typically made out of associations that are privately possessed and not some piece of the government. These as a rule incorporate enterprises (both benefit and non-benefit), organizations, and foundations. A simpler approach to think about the private sector is by considering associations that are not claimed or worked by the government. For instance, retail locations, credit unions, and neighborhood organizations will work in the private sector. The public sector is generally made out of associations that are claimed and worked by the legislature. This incorporates elected, commonplace, state, or metropolitan governments, contingent upon where you live. Protection enactment more often than not calls associations in the public sector a public body or a public power. A few illustrations of public bodies in Canada and the United Kingdom are instructive bodies, medicinal services bodies, police and jail administrations, and neighborhood and focal government bodies and their areas of expertise. Size is a vital normal for the gatherings, associations, and groups in which social conduct happens. At the point when just a couple of persons are connecting, including only one more individual may have a huge effect by the way they relate. As an association or group develops in size it is adept to experience tipping focuses where the route in which it works needs to change. The intricacy of vast groupings is halfway in light of the fact that they are comprised of interrelated subgroups. As a group gets bigger, including someone else has less impact on its attributes. A thought in any event in littler groups, however, is whether the quantity of individuals is even or odd. Doing things together is simple if each one of those included concede to what to do, or if dominant part sentiment has the capacity override protests without repulsing the objectors. A group of six or eight individuals can part into two equivalent groups, so choice making is not well-suited to be as simple as though the size were five, seven or nine. As groups get bigger stalemates are more improbable yet at the same time can be troublesome. On the off chance that a group settles on choices by voting it can embrace a method for tie-breaking. As the size of a group increases, the number of possible person-to-person links (L) increases rapidly as the size of the group (N) increases (L = (N ² N) /2). In a four-member group there are six possible pairings; add a fifth member for each of the four to relate to and you have ten pairs. Requirement for initiative gets to be more self-evident. Certain things must be finished a gathering to shape and proceed with: individuals must be inspired to meet up and participate; objectives must be set; assignments appointed, booked, and completed; issues comprehended. A couple of individuals who believe one another and offer an essential reason can at times do the greater part of that in an unconstrained and equalitarian way. Substantial gatherings quite often rely on upon perceived pioneers to oversee operations. Assorted qualities build, giving more assets to critical thinking however hindering correspondence and collaboration and making accord harder to reach. Bureaucratic methodology has a tendency to grow, for example, allotting distinctive assignments to diverse subgroups and embracing standard methods. Much economic activity for example farming, mining, production, sales and others are carried out by small groups, each of whose members work together under the supervision of a first-line manager. They usually operate manually using their staff or workers. Manufacturing industries are categories under large groups of organization. They use big machines to build up their products, for example production of cars. When the demand is high from the customers, they don’t have enough time to build the cars one by one, so they need machine to help them. Same goes to highway construction, they need the heavy machine to construct the highway and the workers needed are many. TASK 2(A) The two projects that can enhance economy of the country are highway projects and housing projects which both of this fall under construction industry.   TASK 2(B) The construction industry is a real investment in the economy either in civil engineering construction, non-residential or residential. It is considered as a component of a strategy to promote aggregate demand for building and industrial sectors. The volume of investments varies depending on the policy of stability through the decision to reduce or increase spending on social services. In Malaysia, the sector of the construction industry is one sector of the economy the main countries. In the next 20 years, its contribution to the Gross Domestic Product (GDP) is in the range of 3-6% per annum. In the same period, the construction industry has recorded impressive growth rates of double-digit growth for eight years from 1989 to 1996. Highway transportation is the method for subtle element circulation between homes, shops, and others. It is just the streets which can convey merchandise from and to aerodromes, harbors and rail route stations. Considering the utility of streets anyplace in the distinctive parts of a nation, they can be rightly contrasted with corridors in a human body generally as supply routes keep up mans wellbeing by giving flow of blood; likewise streets advance countrys riches by keeping its kin and merchandise moving. Hence, we see that advance and prosperity of a country depends much on streets. Actually, streets are the life lines of countrys economy. Housing is one of the basic requirements for ensuring the well-being of the people is protected. The construction sector also contributed to economic growth that has direct relevance to other sectors, including the services sector and the manufacturing sector of building materials. In fulfilling this requirement, such factors as the ability of buyers, development costs and selling prices always affect the demand and supply of housing. Based on the current state of affairs, housing construction is largely concentrated in urban and suburban areas densely populated with potential buyers was high and the housing market is more widespread. TASK 3(A) Economics policy-makers are have two kinds of tools to influence a country’s economy: fiscal policy and monetary policy. TASK 3(B) Monetary policy and fiscal policy allude to the two most broadly perceived tool used to impact a countrys monetary action. Monetary policy is principally concerned with the administration of premium rates and the aggregate supply of cash available for use and is for the most part done by national banks, for example, the Federal Reserve. Fiscal policy is the aggregate term for the saddling and spending activities of governments. Monetary policy National banks have commonly utilized monetary policy to either empower an economy into speedier development or back off development over reasons for alarm of issues like swelling. The hypothesis is that, by incentivizing people and organizations to acquire and burn through, monetary policy will bring about the economy to become quicker than typical. Alternately, by limiting spending and incentivizing reserve funds, the economy will become less rapidly than ordinary. Fiscal policy Fiscal policy devices are various and fervently among market analysts and political eyewitnesses. As a rule, the point of most government fiscal strategies is to focus on the aggregate level of spending, the aggregate structure of spending, or both in an economy. The two most broadly utilized method for influencing fiscal policy are changes in the part of government spending or in assessment policy. Fiscal policy Monetary policy Principle: Manipulating the level of aggregate demand in the economy to achieve economic objectives of price stability, full employment, and economic growth. Manipulating the supply of money to influence outcomes like economic growth, inflation, exchange rates with other currencies and unemployment. Definition: Fiscal policy is the use of government expenditure and revenue collection to influence the economy. The process by which the monetary authority of a country controls the supply of money. Policy tools: Taxes; amount of government spending Interest rate; reserve requirements, currency peg, discount window Policy-maker: government Central bank TASK 3(C) The government plays an important role in the construction industry of every country. The involvement of the public sector has such major effects for the competence of the industry that the matters need to be measured in some detail. With the amount of the government’s involvement is not same in all countries, the general principle are alike. The scarcity of land in many countries and growing burdens on it from various types of uses have made it necessary for its use to be efficient and controlled everywhere. At the same time, due to the accordingly high density of development in most urban centers, it is necessary for regulations to be expressed and enforced to safeguard public health and safety. Hence, there is need for actual physical planning laws, building regulations and construction codes. In many countries, and at various eras, construction items are attractive as a form of asset. Governments attempt to protect the interests of end purchases with relevant laws and controls with regard to the operations of developers and the items they produce. To avoid the harmful effects of speculation, government have, on incident, had to interfere in the market for existing and new construction item with relevant legist ration or regulations.

The United States †Mexican Border: The Beginning Essay -- American Hi

During the 1800’s the United States Border region began to rapidly grow and with new land and resources to exploit, men like William Cornell Greene and immigrants such as the Chinese arrived and took advantage of the people, the land and the resources. Like similar businesspersons William Cornell Greene, a Tombstone rancher, began to explore the money making potential that Mexico had to offer. With the financial help of local elites Greene became a junior partner in ranching. (Truett, 84) It was when Dona Elena, Governor Pesqueira’s widow, put her family mines on the market in the 1890’s that Greene and several elites were able to combine their resources and found the Cananea Copper Company. Elena then leased four properties to Greene. (Truett, 85) Greene then, with the help of a Walter S. Logan, a lawyer from New York, created a Mexican corporation, the Cananea Consolidated Copper Company (CCCC) and a U.S holding company, the Greene Consolidated Copper Company. (Truett, 85) In 1901 Greene united with Packard and the Roberts family to â€Å"combine their lands in southern Arizona as the Greene Cattle Company†. (Truett, 94) In addition, Truett reveals that Greene organized two new companies in Sonora: The Cananea Cattle Company and Turkey Track Cattle Company. (94) That same year Greene purchased 344,000 acres around Cananea. Greene and Bernard and the Cananea Realty Company began â€Å"to sell and rent town lots†. (Truett, 94) The CCCC and its cohort reoriented the Mexican countryside bit by bit, acre by acre, toward the orbit of copper mining. (Truett, 94-95) Greene’s connections helped him accumulated massive amounts of land. For example with the help Tomas and Ignacio Macmanus, who traveled between Cananea and Santa Cruz,... ...ops, and restaurants onto a place that formerly lay beyond the reach of regional commercial networks†. (Truett, 121) The Chinese had control of restaurants and groceries; they were hired as gardeners, cooks, houseboys and handymen. Jobs and resources were being taken away from the Mexicans and given to the Chinese. Testimonies state that the Chinese knew â€Å"how to make themselves indispensable† and in fact the relationships between the Americans and Chinese were more amicable. (Truett, 121) The progress that the Chinese made led to prejudices against the Chinese and anti-Chinese sentiments began to fill the atmosphere during this time. William Greene and the Chinese immigrants are two of many capitalists that traveled to the U.S.-Mexican border region in hopes financial success. They helped build the Mexican economy at the expense of the Mexican citizens.

Barilla Spa Case

Barilla SpA Case Table of Contents Executive Summary2 Issues Identification3 Environmental and Root Cause Analysis3 Alternatives or Options4 Recommendation and Implementation5 Monitor and Control6 Conclusion6 Executive Summary Barilla’s high stock out rates along with large average inventory numbers are the main reasons why Maggiali is looking to continue on with Vitali’s dream of implementing the Just In Time Distribution system. However, faced with great external resistance to its introduction, Magialli must look to top management to hop on board and facilitate its acceptance among all partners in the supply chain. Using internal distributors as experiments will allow Barilla to showcase better stock out and inventory results. By doing so, Barilla can gain the acceptance and approval of other distributors. With everyone participating in the JITD, Barilla will be better able to forecast demand and not over react to movements at the consumer level. Issues Identification Giorgio Maggiali, the current director of logistics for Barilla SpA, faces much resistance when he tries to implement a new manufacturing concept called Just-in-Time Distribution (JITD). Initially, this idea was proposed by the prior director, Brando Vitali, but is heavily supported by Maggiali as well. Because of the existing structure in the organization, fluctuations in demand at the end-user/customer level cause the whole system to react adversely. The result is an excess â€Å"safety stock† at all levels of the supply chain, leading to extra costs. This is commonly referred to as the â€Å"bullwhip effect. † Due to the resistance Maggiali faces, he must make a decision on whether or not the JITD is feasible for Barilla SpA and how to implement it with the unsupportive partners in the supply chain. Environmental and Root Cause Analysis The first concept we must understand is how significant pasta is in Italy. â€Å"Per capita pasta consumption in Italy averaged nearly 18 kilos per year, greatly exceeding that of other western European contries. † (pg. 2, Barilla SpA case study) Due to its dominance in the food market, consumers are very aware of price fluctuations and which pastas are â€Å"on sale. † Because of this, forecasting consumer demands is a vital component of the JITD. Without it, the traditional way of order-filling leads to common stock outs and excess inventory throughout the year. Because of the process pasta is made, Barilla cannot simply change its production on a whim. Its production plant must keep the kiln’s humidity and temperature at precise specifications for different types of pasta. As a result, sequential production is optimal to keep downtime and costs low for pasta manufacturing. The JITD was developed to address issues such as stock outs and to make inventory levels more manageable due to better forecasting. It will also allow Barilla to make the production and inventory decisions from a top down perspective rather than bottom to top reactionary chain (bullwhip effect). As shown in the Sales and Stock outs Chart at the Cortese Northease Distribution Centre (Exhibit 13, Barilla SpA Case study), stock outs are a regular occurrence due to the fluctuations in sales throughout the year. The main resistance from Barilla comes from sales and advertising. â€Å"Barilla’s sales strategy relied on the use of trade promotions to push product into the grocery distribution network. (pg. 6, Barilla SpA case study) It is with these sales that enable sales representatives to meet their target goals. If Barilla decides to implement the JITD, the need to push sales for the Distributors would cease to exist. Essentially, Barilla will be replacing sales by deciding how much inventory to stock each distribution centre with. It is quite clear that the sales department fears this system due to job secu rity issues. The external resistance plays a large factor in why Maggiali is unable to introduce the JITD. There are many unconvinced distributors that are unwilling to share their warehouse data. Also, they perceive that Barilla is trying to take power away from them (DC purchasers), and since they do not know too much about the JITD, they have a lack of faith in Barilla’s inventory management. Alternatives or Options Barilla can choose to forgo implementing the JITD and avert any risk in inter-department conflicts. By doing so, they save on any related costs to introduce the system. However, as Barilla expands, so does their manufacturing and distribution. The problem will continue to escalate as more inventory is pushed through the supply chain. Barilla’s other option is to continue pursuing the JITD which can benefit both the manufacturing and distribution process by reducing stock out rates and lowering inventory levels for the DCs. By lowering inventory levels, the DCs will be able to focus on obtaining more retailers so that they can increase the amount of inventory to be stored in the extra warehouse space. Barilla Pro and Con Comparison Table |Pro |Con | |Forgo JITD |Maintain relationships |Previous costs to develop JITD are lost | | |Save initial setup costs |Inventory problem is not fixed | | |Stick with what Barilla knows |Inventory costs continue to rise | |Implement JITD |Better forecasting |Major resistance/lack of cooperation | | |Lower stock outs | | | |Increased inventory space for DCs | | Recommendation and Implementation It is recommended that Maggiali continue pursuing the JITD due to the fact that the inventory management problem will only worsen as the company’s sales increases as well. However, Maggiali must find other ways of implementing the system rather than force distributors to adhere. Firstly, Maggiali must demonstrate that JITD benefits the distributors. Running an experiment of the system at one or more of the distributor’s sites gives other distributors an example to compare to. Once other distributors see what the system can do for them, they may be more willing to participate. A proposed idea would be to run this experiment through an internal distributor. Doing so will prompt less or no resistance and can be monitored closely. Secondly, Maggiali needs to involve top management so that JITD is not just a logistics issue. Having a company wide effort allows all members to participate and as a resuly, less resistance will be observed. Thirdly, since the distributors may think that Maggiali is trying to obtain power over them, Barilla can bring in a third party consultant trusted by both groups to perform an analysis to determine if in fact, the JITD is beneficial for all participants. Monitor and Control In order to determine if the JITD is advantageous over the old system, Barilla will be monitoring stock out rates and average inventory levels hroughout the year. If the results show positive results over previous data, a move should be made to communicate the benefits of the JITD to more distributors. Stock out rates and inventory levels for those distributors should also be collected to increase and confirm the effectiveness of the system. Conclusion By using an internal distributor to as an example, involv ing top level management, and recruiting a third party consultant, Barilla will be able to introduce the JITD system with very little resistance. The top down approach for Barilla’s supply chain will benefit all levels due to increased efficiency in inventory management. As a result, savings will be realized and passed down from manufacturer to consumers. In order to monitor success and build upon it, stock out rates and inventory levels will continue to be observed to determine optimal production and distribution of Barilla’s products. With this system in place, the bull-whip effect that is currently experienced, will be countered by the JITD’s ability to forecast consumer demand.

Free Essays on The Truth About Abortion

The Truth about Abortion Abortion, the termination of a pregnancy, is a highly controversial issue in today’s society. The 1973 court case of Roe verses Wade ruled that women have the right to terminate a pregnancy by abortion within the first six months. What the Supreme Court considered in this case was the 14th amendment and a woman’s right to privacy. However, they did not consider the moral side of the issue or the damaging affects abortion has on a woman. Do women really need the freedom to kill a baby inside of them because of their own selfishness and do the risk factors out weigh the goal? Terminating a pregnancy is not only morally wrong; it causes physical and psychological problems for women as well. The fifth commandment that God has given us is â€Å"thou shall not kill.† There are women that will argue that life doesn’t begin until birth. Obviously these are the women that have never felt the joy of a baby kick inside them or the wonderful sound of the heartbeat of an unborn child. An embryo’s heart begins to beat at only 22 days past conception, before most women even know they are expecting (Willke, 1998). The fact that life begins at the moment of conception is not an opinion; it’s the truth. For this reason, unborn children, like all citizens of the United States, should be protected by the â€Å"Life, liberty, and pursuit of happiness† amendment in our constitution. Pope John Paul II once stated "To destroy these innocent unborn children is an unspeakable crime. Their right to life must be recognized and fully protected by law." Unborn babies have just as much potential as anyone walking the earth. To deprive them of that chance by murdering them is not only a crime against them, but against our entire world. To kill someone who could have been as great of a leader as Pope John Paul II or Martin Luther King, Jr. is an outrageous act that must be stopped. The second reason abortion... Free Essays on The Truth About Abortion Free Essays on The Truth About Abortion The Truth about Abortion Abortion, the termination of a pregnancy, is a highly controversial issue in today’s society. The 1973 court case of Roe verses Wade ruled that women have the right to terminate a pregnancy by abortion within the first six months. What the Supreme Court considered in this case was the 14th amendment and a woman’s right to privacy. However, they did not consider the moral side of the issue or the damaging affects abortion has on a woman. Do women really need the freedom to kill a baby inside of them because of their own selfishness and do the risk factors out weigh the goal? Terminating a pregnancy is not only morally wrong; it causes physical and psychological problems for women as well. The fifth commandment that God has given us is â€Å"thou shall not kill.† There are women that will argue that life doesn’t begin until birth. Obviously these are the women that have never felt the joy of a baby kick inside them or the wonderful sound of the heartbeat of an unborn child. An embryo’s heart begins to beat at only 22 days past conception, before most women even know they are expecting (Willke, 1998). The fact that life begins at the moment of conception is not an opinion; it’s the truth. For this reason, unborn children, like all citizens of the United States, should be protected by the â€Å"Life, liberty, and pursuit of happiness† amendment in our constitution. Pope John Paul II once stated "To destroy these innocent unborn children is an unspeakable crime. Their right to life must be recognized and fully protected by law." Unborn babies have just as much potential as anyone walking the earth. To deprive them of that chance by murdering them is not only a crime against them, but against our entire world. To kill someone who could have been as great of a leader as Pope John Paul II or Martin Luther King, Jr. is an outrageous act that must be stopped. The second reason abortion...

JOURNAL ENTRY - CH. 1-3 Essays - To Kill A Mockingbird, Jem

JOURNAL ENTRY - CH. 1-3 Essays - To Kill A Mockingbird, Jem JOURNAL ENTRY - CH. 1-3 What'sHappening MyThinking Ch. 1 Scout the narrator remembers that her brother Jem got his arm broken when he was thirteen. Luckily, Jem's arm doesn't interfere with his mad football skills, so he doesn't really care about it much. From the children's point-of-view, their most compelling neighbour is Boo Radley, a recluse whom none of them has ever seen. They make plans to make Boo Radley come out. Ch. 2 Summer's over, and Dill heads back home to Meridian. Jem takes Scout to school . Scout's teacher, Miss Caroline Fisher, is new to teaching, new to Maycomb, and mortified that Scout already knows how to read and write. Ch. 3 Jean Louise catches Walter Cunningham in the schoolyard and beats him up because she got in trouble because of him, but Jem stops her. Jem invites Walter to come home for lunch with Scout and him. Scout really doesn't like school so she goes home and makes a plan to run away. Scout's brother Jem, broke his arm when he was thirteen. They make a plan for Boo Radley to come out who is their most compelling neighbour which none of them have ever seen. In chapter 2 Jem takes scout to school and Miss Caroline Fisher Scout's teacher is mortified knowing that Scout already knows how to read and write. Scout doesn't like going to school so she plans to run away. KeyQuotations Themes NewVocabulary Type of reading: Resistant reading or dominant reading? Reader'sreaction/opinions supportedwithevidence from thetext Whythey'reimportant/What'stheauthor'smessage? What is the purpose of the text? Mythinking/interpretations about themeaningor significance. Textreference/Inmyhead reference WhatIknowaboutthe word/howit connectstothetext Why?

A examination and valuation of Lush Ltd. The WritePass Journal

A examination and valuation of Lush Ltd. Introduction A examination and valuation of Lush Ltd. IntroductionHistoryLeadership teamGlobal brandProductsIngredientsEthos and campaigningBenefits of Listing on Stock Exchange Free Cash Flow Valuation AssumptionsValuation Stages Related Introduction Lush is about passion and innovation: passionate about the nature, environment and growth; and innovative for its handmade, unpacked and fresh cosmetics, seductive perfumes, and natural products. Born from the ashes of Cosmetics to Go, Lush is now headquartered in Poole, Dorset in the UK. The company was initially registered with the Companies House by the name of Cosmetic House Limited in 1994 but was later renamed to Lush in the year 1995. It now operates over 600 stores in 43 countries worldwide. The fuel for this growth has been the result of adopting fresh natural ingredients, ideas and fun. The company’s’ ideology is the most important part of everything that it signifies. Lush produces and sells a range of handmade products, like face masks, soaps, bath bombs, bubble bars, hand and body lotions, hair treatments, etc. Lush uses natural resources like fruits, vegetables, essential oils, and synthetic ingredients without any animal fat in all its products. It is also against animal testing and performs tests solely with volunteers instead. This philosophy of its leaders attracts like-minded people, staff and clients, and communicates the brand essence with a clear vision and direction. History The original incarnation of what is now Lush began in the 1970s when Mark Constantine, an herbal trichologist, and Elizabeth Weir, incorporated a company named Constantine Weir. They began with developing recipes for bath and beauty products and toted them round to potential buyers. Their verdict was: â€Å"Too earnest, very authentic, not at all commercial.†Ã‚   Constantine Weir was one of the associate and suppliers to The Body Shop (acquired by LOrà ©al in 2006), a UK -based company founded in 1976 by http://en.wikipedia.org/wiki/Anita_RoddickAnita Roddick. As The Body Shop grew, Anita made a bid the rights to many of the products produced by Constantine Weir for The Body Shop. It was good to be associated with the fastest growing cosmetic company in the world which was using products and ideas by CW. This association was hampered after The Body Shop floated in 1984, when the partnership became uncomfortably formal. The Body Shop eventually bought the intellectual property rights to the business of Constantine Weir for  £9m in 1991. CW managed to dodge the buyout by starting a new company named ‘Cosmetics to Go’ in 1988. This company was primarily a mail-order business which failed ignominiously in 1994. However, CTG managed to obtain new finance from Peter Blacker, of British Ensign Estates and his finance director Andrew Gerrie, who now form an integral part of the board of Lush. In 1994, CTG was renamed to Lush as result of a contest wherein they requested their existing customers to suggest a new name. Leadership team Peter Blacker and Andrew Gerrie were the first to help Constantine when CTG was already in agony and later were responsible in establishing Lush. Gerrie, an opulent entrepreneur had tremendous experience in cash and finance, was a great support to Constantine after having lost his confidence following the CTG debacle. Gerrie had a catalysing effect on the growth of Lush’s fortunes and is leading the expansion of the company. Constantine’s expertise in producing cosmetics is well complemented by Andrew’s ability of managing finances. Constantine and Andrew are the recognised leaders of the company. Besides being experts in their respective fields, they are socially intelligent, organisationally efficient and have a strong sense of imagination. The leadership team of Lush includes Elizabeth Bennett,  Helen Ambrosen, Karl Joseph Bygrave and Margaret Joan who are also the shareholders. Global brand Lush is a leading global brand with over 600 stores and subsidiaries in 43 countries worldwide and production laboratories in Europe, Canada, Australia, South America, Singapore and Japan. Their aim is to offer â€Å"the freshest products in the history of cosmetics.† All the stores in UK are fully owned by the company and the stores overseas are subsidiaries with local managers. The Lush store partnership model ensures management coherence and commitment with the company. Personal ownership adds motivation while willingness to invest in Lush means that the Lush concept is endorsed. At the same time Lush remains directly involved and able to steer the branch. Lush does not supply any other retailer so everything they produce is only sold in Lush shops or on-line from Lush websites. Products Lush produces many different types of cosmetic products, from hair, face, body, and foot care, all the way to bath and shower care. Lush creates solid products to reduce packaging waste and the need for preservatives. Solid products are sold wrapped in paper or in small bags. Lush encourages customers and staff to purchase products using their own shopping bags to be more eco-friendly and even motivate customers to let their products go naked (without any packaging whatsoever). Some examples of Lushs solid products include bubble bath bars, shampoo bars, hair conditioner bars, solid shower gel, and massage bars. Lush also carries bath bombs, also called bath ballistics, which are solid balls made of sodium bicarbonate and citric acid that fizz as they dissolve in the bath, releasing essential oils that scent the bath and soften the skin, and in some cases glitter, confetti, flower petals or seaweed. They hand-make the products in a factory in small batches based on orders from indivi dual stores in order to keep their products fresh. In order to stay in touch with their fresh standard, Lush does not sell any product in their store thats older than 4 months and most products have a total shelf life of approximately 14 months. Ingredients Lush lists their product ingredients in English as well as Japanese, French and many other languages, and uses fruit, vegetables, other plant products, and safe synthetics. Many products are labeled with a use-by date and who made the product. All Lush products are vegetarian, and less than 30% contain animal products such as beeswax, honey, free range, unfertilized eggs and lanolin. Lush uses minimal packaging (over 70% of their products contain no packaging at all); the packaging that they do use is 100% recyclable and are made from used plastics and cardboard. Products which contain no animal ingredients at all are marked as vegan in Lush catalogues, on store displays, and on the container itself. Lush uses methyl- and propyl- parabens, which have been used in food preservation and are both made of plant materials. Only the liquid products contain parabens; solid products have no preservative content as it is water that can breed bacteria in products. 70% of Lush products are preservative-free. Ethos and campaigning Lush does not buy from companies that carry out, fund, or commission any animal testing. Lush itself tests its products on human volunteers before they are sold. In keeping with its stated ethos, Lush has also begun to phase out its use of sodium palm kernelate. Sodium palm kernelate is derived from trees in the natural habitat of orguntans. Greenwash, a pine scented soap, is the first soap to be made using palm-free soap noodles, but as of 2008 all Lush soaps are made with palm-free soap base. Their aim is to have 100% of [their] packaging easily recyclable, compostable or biodegradable†.   Lush is a supporter of controversial direct action, animal rights operations including the Sea Shepherds, a group that works to protect whales, seals, and other aquatic animals.   In 2007 Lush started openly supporting campaigning groups by sending a dozen cheques for  £1000 each, including road protests groups such as Road Block and NoM1Widening, Hacan Clear Skies (anti-aviation group), and Dump the Dump (which is fighting against an incinerator) They introduced the Charity Pot body lotion, each pot promotes a different small charity on the lid, and the full purchase price (except for VAT) goes to charity. They have also introduced a range of Go Green products that they say are inspired by Rebecca Lush (no relation), a roads campaigner who set up Road Block in the early 1990s and who pied Jeremy Clarkson for his glorification of the car. Benefits of Listing on Stock Exchange Listing on a stock exchange can add value to a business of any size. Moreover, stock exchange listing cast a wider net into the capitalization pool i.e. the potential sources of equity funding, when a company is planning for expansion and leveraging. A listing will also to attach importance to Employee Share Ownership Scheme of Lush. By obtaining a listing on a stock exchange, Lush will gain market exposure to a broader membership of the financial community including market makers, traders, retail investors and various financial institutions. This will eventually benefit Lush it’s a growing business and worth investing. Thus, listing will potentially increase capital investments of Lush, as opposed to private negotiations and networking, providing a better exposure to a larger financial market and wider range of investors.Being listed on an exchange implies that Lush meet the requirements and standards set by the exchange. This will add credibility to its business and therefore enhance its brand equity by improve customer’s perception of value in the company and its products. Moreover, listing will enhance financial information and investor public relations through the information/disclosures made available as required by listed companies. Listing will facilitate Lush to ascertain its Enterprise Value and share price. A need for capital investment is one of the main factors for Lush to lists on a stock exchange. Lush is a product based company and requires capital for producing inventories. Given the fact that they use on natural ingredients, their products are slightly expensive since they have to import or cultivate their ingredients regularly. Stock market listing will provide wider and more accessible forms of investment for both investors and businesses. This will largely support a free market for buyers and sellers to meet, access and trade capital for ownership and vice versa. It could also be used as one of several sources of capital leveraging. Lush finances its production through debt. Their debt gearing is a striking 40.63% which is very high for a product manufacturing company. Also their interest cover of 13.84% is also high. Listing on the exchange will provide a low cost of capital financing. It will also provide increased capitalization through wider market exposure and reduce the reliance on alternative sources of funding such as venture capital firms. This lower reliance for alternative sources of financing will improve negotiating leverage of the company when obtaining financing from venture capital firms whether it be through less liability protection as determined by the stock ownership terms or lower cost of capital. In other words, if the market exposure gained through listing is positive, the effects on financing can also be positive. To summarize, listing a business on a stock exchange may be a good idea for a business seeking improved market awareness, greater potential for capital investment, enhancements to brand equity and negotiating influence etc. Listing on an exchange should probably be in line with or in accordance with business strategy, otherwise the listing may be premature or unnecessary. Free Cash Flow Valuation The discounted-cash-flow approach attempts to determine the value of the company (or â€Å"enterprise value†) by computing the present value of cash flows over the life of the company. Since a corporation is assumed to have infinite life, the analysis here is broken into a forecast period and a terminal value. Ideally, the forecast period should equate with the interval over which the firm enjoys opportunities for relatively high growth. The value of the company derived from free cash flows occurring after the forecast period is captured by a terminal value. To estimate the terminal value, cash flows are projected under a steady state assumption that the firm enjoys no opportunities for abnormal growth. Once a schedule of free cash flows is developed for the enterprise, the Weighted Average Cost of Capital (WACC) is used to discount them to determine the present value. The sum of the present values of the forecast period and the terminal value cash flows provides an estimate o f company or enterprise value. Free cash flow equals the sum of NOPAT (net operating profits after taxes.), plus depreciation and noncash charges, less capital investment and less investment in working capital. NOPAT is used to capture the earnings after taxes that are available to all providers of capital (i.e., NOPAT has no deductions for financing costs). Moreover, since the tax deductibility of interest payments is accounted for in the WACC, such financing tax effects are also excluded from the free cash flow, which can be expressed as: FCF=NOPAT + Depreciation – CAPEX – ΔNWC NOPAT is equal to Operating Income x (1-Tc) where Tc is the marginal tax rate (30% equal to the UK corporate tax rate). Assumptions All items were taken from financial statements of Lush. The growth figures of sales for the year 2010 has been taken to be 30% which is the average sales growth form the year 2005-2009. After obtaining listing the company is supposed to have enough funds for operation and will not require any debt financing. Hence, the growth rate is likely to growth at an average 5% for the 1st five years from its listing. This phenomenon was also observed in the case of body shop where its growth shot up rapidly (22.54% in 1984 to an avg growth rate of 37.19% in 1989)over the 1st five years from its listing on the stock exchange. The risk free rate is taken to be 4% as an average risk free rate of debt. Also the risk premium has been assumed to be 4%. The cost of debt assumed is 11.5% because Lush does a lot of short term borrowing and rates are high and generally fluctuate. Also their gearing has been really high and implies that they pay a very high rate of interest. The stock beta has been obtained from The Body Shop (now L’Oreal). The Body Shop has been used as a comparable company since its origination, method of operations and business is very similar to Lush. Some of the items have been expressed as a percentage of Sales to help us in our forecasts (% of Sales approach). The given growth rates of L’Oreal have been used to compute Sales for 2010-SS.2 COGS and SGA can be approximated on the basis of their past relationship with Sales. We have assumed that this relationship will be the same in the future. We have assumed that fixed assets will continue to grow at a rate of 40.75% which represents the average growth in fixed assets between 2005-2009. In reality, it is unlikely that Lush assets will be growing at such high rate forever. The historical depreciation/Fixed Assets ratio (average) is 23.4%. Given that there is no great variation in this historical ratio one can safely assume that the relationship between the two will be maintained in the future. We can then calculate an estimate for fixed assets and as a result depreciation itself as a function of fixed assets. Valuation Stages We assume that the valuation exercise is performed at the end of 2009, i.e. that the first FCF (end 2009) arrives 1 year from the time of the valuation. Terminal Value is then calculated as follows: Terminal Value = FCFSteady State à · (WACC − gss)4 This is the value of all cash flows after 2014 as of the end of 2014 that then needs to be converted to value today (i.e. end of 2009). So it needs to be discounted 5 periods back. PV Terminal Value = Terminal Value / (1+WACC) Then the PV of the FCFs from 2010 to 2014 is: PVFCF2010-2014 = FCF2010/(1+WACC)+ FCF2011/(1+WACC)^2 + FCF2012/(1+WACC)^3 + FCF2013/(1+WACC)^4+ FCF2014/(1+WACC)^5 The Enterprise Value is then given by PV Terminal Value + PVFCF2010-2014 This is the value of the firm to all providers of capital. To get the equity value one needs to subtract the value of total debt (ST Debt + LT Debt) The terminal value growth rate used in the valuation is 15%, which equals the long-term risk-free rate; i.e., the long-term Treasury yield. Cosmetics companies are non-cyclical companies and have very little impact of inflation on their growth. Also Lush is one of its kind, and is therefore expected to growth at 15%. Looking at the its previous growth figures (18.94% CAGR for the past 15 years), 15% is a justified steady state growth rate. The resulting Enterprise Value is 81.02mil and the value of Equity 47.59mil. The corresponding per share figure is 2.13 pence which can then be compared to future actual share prices. References chx.com/content/Trading_Inform ation/Listing_standards.html ht tp://www.nasdaq.com/about/list ing_information.stm cftech.com/BrainBank/FINANCE/U SStockExchs.html http://en.wiki pedia.org/wiki/Stock_exchange http://uk.finance.yahoo.com/q/ks?s=OR.PA reuters.com/finance/stocks/financialHighlights?symbol=OREP.PA 1. â€Å"Soap Stars†, The Business FT Weekend Magazine, 08.06.02 2. www.lush.co.uk 3. From a Lush shopping bag and website (www.lush.co.uk) 4. Lush mission statement 5. Marketing: Lush Gets a Makeover, Rotterdam School of Management, Erasmus Graduate School of Business, available on-line at www.brianlhill.com/projects/ExperienceMarketing_Lush.pdf 6. Reported by Sarah McCartney, Editor of Lush Times 9 Mary Linehan, Lush Press Office 10. â€Å"Living the Lush life† by Marge C. Enriquez, Lifestyle, 10.12.01

Sustainable Enterprise Essay Example | Topics and Well Written Essays - 750 words

Sustainable Enterprise - Essay Example It is difficult to overcome the above-mentioned problems to attain sustainability completely in the near future. Failing in attaining sustainability would result in having adverse effects on overall ecosystem. The current path of non-sustainability would also invite other disasters such as environmental degradation, irreversible ecological crisis and it forecloses ecological options. To achieve sustainability if not in near future but some day we have to work now on certain factors. Industrial organizations should be more responsible and incorporate corporate social responsibilities (CSR). Thus any product manufactured would be under strict environmental laws. Industrial organizations should participate in charities and other social activities. Natural resources should be used in such a way that it should help in raising our living standards without increase in throughput or resources. Steps should be taken to cope the problem of poverty. In overall, progress has been made, we passed through many technological milestones but still achieving sustainable development remains eluded. Development in different sectors like Information Technology, Steel industry, etc., has resulted a sharp rise in the usage of harmful substances. Problem of over consumption becomes irrelevant when super- (eco) efficiencies are achieved under a production sphere. Super- (eco) efficiencies Though some mathematical projections may address future ecological scenarios but they are just predictions and may vary with the real scenario. Consumption is bound to increase and conservation and efficiency may not be enough to handle the situation. It has been found that mathematical projections always vary with the real scenarios and therefore production efficiencies should also be increased to delay the complete resource depletion. To explain the above let's see the following example of population burst. Not only due to steady increase in population but also due to over consumption the demand for food products may increase sharply and might slowly replenish. More Production According to ecological modernization the solution to ecological crisis can be found in more production, more modernity and more industrialization. Global ecosystem is a closed system whereas economic subsystems are not. Rather than more production ecological modernization purports on different industrialization and production. This is termed as more -as-different approach. Dematerialization Thesis In digital market the production more that result in the increase in economy and thus maintaining overall consumption low and sustainable. Thus we could say that consumption is dematerialized. Though the present world is turning towards e shopping still some of us like to prefer the old ways of purchasing things like jewelry, cars, etc. Spaargaren's Theory of Consumption The theory of Spaargaren had greater impact in correcting the production in ecological modernization by working out on production-consumption cycles. Using the process of co-structuring a producer and consumer can exchange information that might help in increasing the production-consumption efficiency. The production remains out of problems as

History and Development of Traditional Chinese Medicine Essay

History and Development of Traditional Chinese Medicine - Essay Example With respect to the sages, Zhang Cong Zheng is one of the most notable. This paper will explore his works, theories and philosophies including his influence in the development of Chinese traditional medicine. Also known as Zhang Zi-he, Zhang Cong Zheng founded the Gong Xia Pai, which is the School of Attack and Precipitation or Purgation. Here, there was an emphasis on the approach to disease as caused by the presence of evil qi (Yang, 1993, pp.vii). This kind of qi involves those pathogenic factors that must be flushed out of the human body with the use of drugs and treatment, hence, the titular name of the school. Together with other great masters such as Liu Wansu, Li Gao and Zhu Zhenheng, Zhang Cong Zheng was able to further promote the Chinese traditional medicine, exploring it from different angles, enriching and expanding it in the process. Zhang Cong Zheng was born between 1156 and 1200 CE in He Jian, Hebei Province. The place and time is important because they underscore the influences to the sages philosophies that led to the school that he founded. First, he lived during the Jin-Yuan period and that the three other great masters were his contemporaries or close to his generation. What these all mean is that he was able to incorporate elements of treatment from his Jin-Yuan contemporaries. The great master Liu Wansu, for instance, was already dead during his time, but the sages cold/cooling method heavily influenced Zhang Cong Zhengs work. There were also protracted conflicts and plagues that marked the period, providing a new environment and, therefore, new requirements for medical treatment and practice. Zhang Cong Zheng is known for his purgation method, where treatment involves the inducement of pathogens in bodily processes. This works within an understanding of pathology based on the climatic qi of heaven and earth. According to Buck, Zhang Cong Zheng, through his purgation school improved on a Liu

HISTORY OF TECHNOLOGY & ENVIRONMENTAL IMPACTS Essay

HISTORY OF TECHNOLOGY & ENVIRONMENTAL IMPACTS - Essay Example If a new technology was introduced, it was known all over the world. Each technology had a great impact on the society. The development in the engineering field has taken over the world. It has lead to a drastic improvement on the functioning of the world. Engineering was used in almost all the fields, which reduced the burden of humans. One by one technology developed which helped in the easy way of achieving things. Technologies were introduced for agriculture, cultivation and other areas. Before many years, people were struggling to do a specific task, as everything had to be done by them without machines. For their livelihood, they had to go in search of food and shelter. They had to keep changing the places they lived, due to the seasonal and climatic changes. They did not have any method to cook their food, which made them to eat it raw. This urged them to create some tools that can be used in their daily life. Then came the time when they required storing facilities. Tools for storing water and food were invented. As people started inventing these systems, they passed it to the people in other parts. (Samari 2005). This in turn lead to the improvement in the people’s living. The development in technologies mostly took place in countries like India, countries in the Middle East and Europe. Some of these inventions and developments seemed to be difficult for the people in the countries to implement in their daily life. After some time people started recognizing the importance of these technologies and most of the countries began to use them. There has been a tremendous improvement in the field of science that taught the importance of the world and the environment. Many new inventions and discoveries were proposed and it was a great boon to the people. Education and its facilities were improved by the use of technologies. Industrial revolution resulted in the development and establishments of

Persuasive Letter Essay Example | Topics and Well Written Essays - 500 words - 1

Persuasive Letter - Essay Example The society has suffered both social and economic losses given that human health, property, infrastructure as well as various aspects of the economy such as agriculture have been made untenable due to the harsh weather conditions. As of this moment, the WHO in conjunction with several governments continues to report high incidence of heat and cold related diseases. Moreover, developing nations whose citizenry depend on natural resources for income, have found it hard to earn a living. In as much as the advancements brought about by the past and current generations have made our way of life simpler, some of them have caused environmental degradation. This has in turn resulted into climate change. One reality that the current generation should not turn a deaf ear on is the fact that we have our ancestors to thank for subjecting the environment to wise use during their lifetime. As that has enabled us to make something out for ourselves. From where I sit, I presume true the fact that for us to hand over an intact world to the future generations, then we have to adjust our way of life. Moreover, every person within the world should make sacrifices for the adjustments to bring about considerable effect. Some of the sacrifices for example will require that we not only recycle but also reuse some of the local materials such as paper, plastic, cardboard, aluminum among others (Tokar 55). Similarly, we need to reduce the amount of energy that we consume as we spend many n atural resources in producing the energy, and too much production will exhaust the natural resources. In order to reduce the consequences of climate change, we will need to employ the use of ecofriendly cleaning products, and not those that lead to emission of poisonous materials that lead to the erosion of the ozone layer. At the same time, we should change our eating habits and prepare

Helping Skills in Mental Health Facilitation Case Study

Helping Skills in Mental Health Facilitation - Case Study Example termine her mental state of health as well as help her find a community mental health facilitator in charge of a social support group of people undergoing the same situation as her. The mental health facilitator assists in people sharing their experiences and helping them cope with the problem and their situations better be they social or psychological (Hinkle, 2014). After achieving a bit of control of her life and managing to reduce her depression, the next step is for her to bring in her son with her to the community group and they undergo the support as a family. They will be helped to know how to communicate better with each other, learn out about their needs and want and how to coexist with each other without having to fight all the time. Susan will be taught to not only be a parent but be a friend to her son as well and how they can trust each other since they only have each other. The mental health facilitator is the one to assist them fulfill the plan. Hinkle, S. (January, 2014). â€Å"Population-Based Mental Health Facilitation (MHF): A Grassroots Strategy That Works.† The Professional Counselor Journal. Retrieved from:

Professional Knowledge and Career Success Research Paper

Professional Knowledge and Career Success - Research Paper Example The organization is known for its FACHE credential which is known all over the world. It provides with different educational programs which help the healthcare professionals to learn more about their field. ACHE organizes different conferences for its members who are health care professionals so that they can learn and share their knowledge. It helps the individuals to know about the latest medical innovations which can prove to be beneficial in practice. The knowledge provided by the organization can prove to be very beneficial for the careers of many health care professionals. The knowledge given in the conferences and educational programs is such that it can be used in practice by the health care professionals. The FACHE credential is recognized as a reputable credential and may give an edge to the health care professional in his way to success. FACHE can help the health care professional to get a job in reputable hospitals where they can further build their reputation. ACHE is he lping health care professionals to do a better job and enlighten them with further knowledge about medicine. It is an organization which is trusted by many and hence if a health care professional gets knowledge from ACHE then it is possible that his career would improve. If an individual achieves the relevant knowledge and information from the organization then it is expected that his career might flourish. The knowledge which the individual would get from ACHE can be applied in real. Latest medical innovations and researches are also presented by the organization which can be used in real life practice by the health care professionals. In other words it would help the individual to apply new methodologies in their practices which would be unknown to the ones who have not gone through the courses of ACHE. Success can instantly be achieved after an individual possesses all the relevant knowledge and literature about medicine through this organization. Career development

Persuasive Letter Essay Example | Topics and Well Written Essays - 500 words - 1

Persuasive Letter - Essay Example The society has suffered both social and economic losses given that human health, property, infrastructure as well as various aspects of the economy such as agriculture have been made untenable due to the harsh weather conditions. As of this moment, the WHO in conjunction with several governments continues to report high incidence of heat and cold related diseases. Moreover, developing nations whose citizenry depend on natural resources for income, have found it hard to earn a living. In as much as the advancements brought about by the past and current generations have made our way of life simpler, some of them have caused environmental degradation. This has in turn resulted into climate change. One reality that the current generation should not turn a deaf ear on is the fact that we have our ancestors to thank for subjecting the environment to wise use during their lifetime. As that has enabled us to make something out for ourselves. From where I sit, I presume true the fact that for us to hand over an intact world to the future generations, then we have to adjust our way of life. Moreover, every person within the world should make sacrifices for the adjustments to bring about considerable effect. Some of the sacrifices for example will require that we not only recycle but also reuse some of the local materials such as paper, plastic, cardboard, aluminum among others (Tokar 55). Similarly, we need to reduce the amount of energy that we consume as we spend many n atural resources in producing the energy, and too much production will exhaust the natural resources. In order to reduce the consequences of climate change, we will need to employ the use of ecofriendly cleaning products, and not those that lead to emission of poisonous materials that lead to the erosion of the ozone layer. At the same time, we should change our eating habits and prepare

Professional Knowledge and Career Success Research Paper

Professional Knowledge and Career Success - Research Paper Example The organization is known for its FACHE credential which is known all over the world. It provides with different educational programs which help the healthcare professionals to learn more about their field. ACHE organizes different conferences for its members who are health care professionals so that they can learn and share their knowledge. It helps the individuals to know about the latest medical innovations which can prove to be beneficial in practice. The knowledge provided by the organization can prove to be very beneficial for the careers of many health care professionals. The knowledge given in the conferences and educational programs is such that it can be used in practice by the health care professionals. The FACHE credential is recognized as a reputable credential and may give an edge to the health care professional in his way to success. FACHE can help the health care professional to get a job in reputable hospitals where they can further build their reputation. ACHE is he lping health care professionals to do a better job and enlighten them with further knowledge about medicine. It is an organization which is trusted by many and hence if a health care professional gets knowledge from ACHE then it is possible that his career would improve. If an individual achieves the relevant knowledge and information from the organization then it is expected that his career might flourish. The knowledge which the individual would get from ACHE can be applied in real. Latest medical innovations and researches are also presented by the organization which can be used in real life practice by the health care professionals. In other words it would help the individual to apply new methodologies in their practices which would be unknown to the ones who have not gone through the courses of ACHE. Success can instantly be achieved after an individual possesses all the relevant knowledge and literature about medicine through this organization. Career development

Nursing Theorist Essay Example for Free

Nursing Theorist Essay Formulate 3 nursing diagnoses using the Problem, Etiology, and Signs and Symptoms (PES) format and the taxonomy of NANDA. The diagnoses must be based on the case study, be appropriate, be prioritized, and be formatted correctly. For each nursing diagnosis, state 2 desired outcomes using NOC criteria. Desired outcomes must be patient-centered and measurable within an identified timeframe. For each outcome, state 2 nursing interventions using NIC criteria as well as 1 evaluation method. Interventions and the evaluation method must be appropriate to the desired outcomes. Provide rationale for each nursing diagnosis, and explain how PES, NANDA, NOC, and NIC apply to each diagnosis. Use a minimum of 3 peer-reviewed resources, and create an APA formatted reference page. Nursing Diagnosis 1: Urinary Retention R/T Anesthesia Nursing Interventions Desired Outcome 1 Desired Outcome 2 Nursing Intervention Visually inspect and palpate lower abdomen for distention (Mosby 2012). Patient’s abdominal girth will not increase and distention will decrease. Patient will remain free of abdominal pain r/t urinary retention. Nursing Intervention 2 Urinary Catheterization (Mosby 2012) Patient will empty bladder 30ml an hour Patient will demonstrate clean technique if performing self-catheterization. Evaluation method Measure input and output hourly to obtain accurate measurements. Make sure catheter is free of kinks to allow for proper drainage Rationale Keeping accurate records of I/O will ensure that the patient is evacuating properly. Ensuring patient is free of pain will promote less anxiety and keep vital signs within range. Educating patient on clean technique will promote an environment with less bacteria and keep risk of infection lower. Nursing Diagnosis 2: Risk for Infection/RT Urinary Catheter Desired Outcome 1 Desired Outcome 2 Nursing Intervention 1 Infection Control Patient remains free of infection, as evidenced by normal vital signs, and absence of purulent drainage from wounds, incisions, and tubes (Mosby 2012). Infection is recognized early to allow for prompt treatment (Mosby 2012). Nursing Intervention 2 Infection Protection Teach patient to wash hands often, especially after toileting, before meals, and before and after administering self-care (Mosby 2012). Teach patient importance of eating well balanced meals to promote healthy nutritional status. Evaluation method Evaluate patient perform self-care as to promote further education. Allow patient to verbalize and demonstrate understanding of proper nutrition and signs of infection. Rationale Patients with indwelling catheters need to be shown clean techniques when being discharged home. Educating patient on proper hand washing will promote clean environment and keep patients risk of infection lower. Educating patient on the early signs of infection will promote prompt medical intervention. Educating patient on proper nutrition and importance of well balanced meals will promote faster healing of incision and lower patients’ risk of infection. Nursing Diagnosis 3: Pain R/T Postoperative pain Desired Outcome 1 Desired Outcome 2 Nursing Intervention 1 Anticipate need for pain relief (Mosby 2012) Anticipating pain may result in medicating at a lower dose to keep patient comfortable. Maintaining a level of comfort where the patient is not begging for relief. Keeping vital signs stable while maintaining the patient comfortable. Nursing Intervention 2 Respond immediately to complaint of pain (Mosby 2011) Creates a trusting relationship with patient to ensure open lines of communication. Allows the patient to know that you are empathetic to their discomfort and that they are not alone. Evaluation method Evaluate scheduled times of medication administration. Round hourly on the patient as to reassure the patient that their needs will be met. Educate patient on medication administration time so they are not waiting until their pain is at a level 8 before they ask for relief. Evaluate the responses from the patient as to ensure that they are feeling comfortable with the care. Rationale Anticipating pain will allow the nurse to be on time for the patient in pain. Creating that trusting relationship with the patient will allow open lines of communication with the patient which will in turn allow for better care and outcome. Educating a patient on when to ask for medication will ensure that the patient never reaches a level of extreme pain. Treating your patient with compassion and empathy will allow for the patient to feel satisfied with the care they are receiving and create a trusting relationship. Reference Swearingen, P. L. (2012). All-in-one care planning resource: medical-surgical, pediatric, maternity, psychiatric nursing care plans (3rd ed.). Philadelphia, PA: Elsevier/Mosby. Gulanick, M. (2011). Nursing care plans: diagnoses, interventions, and outcomes (7th ed.). St. Louis, Mo.: Elsevier Mosby. Doenges, M. E., Moorhouse, M. F. (2002). Nursing care plans guidelines for individualizing patient care (6th ed.). Philadelphia: F.A. Davis.

Defining And Understanding Resilience

Defining And Understanding Resilience Drawing on material from the module, critically discuss the extent to which theories relating to resilience inform our understanding of an aspect or aspects of contemporary social work. Resilience is described by Fonagy, et al ( 1994) as an ability to achieve a normal standard of development, within a challenging situation. Within contemporary social work practice therefore, support should be provided to enable children and young people to develop and be resilient when faced with adversity and trauma in their life. Rutter (2000) argues that a childs ability to be resilient when faced with hardship, is comparative as opposed to being conclusive. A child or young persons level of resilience is not a predetermined personal quality, individuals are therefore not either weak or strong. The ability to be resilient to trauma subsequently changes in relation to the situation the child is in and the protective factors which may, or may not be, in place. I will explore this further in respect of the psychosocial theories concerning resilience and vulnerability and the defensive aspects which might underpin this. I will also discuss how an increased understanding of these can be constructively applied within modern social work and the need for development of resilience in social workers, practising within a bureaucratic environment. From a psychoanalytical perspective, Freud (1923, cited in Glassman, 1995) proposes that psychological states are determined in the very early stages of life, arguing that a persons level of resilience or vulnerability may be set in place prior to the Oedipal stage. Therefore, by the end of the childhood development period, reactions such as apprehension and fear, alongside other emotive forces and mechanisms of defence have already been imprinted into a specific individual model (Thomas, 1996). A child experiencing the divorce of his parents for example, may develop polarised split views of each parent for example having positive feelings towards the mother and negative towards the father, as a method of coping with the situation (Rutter, 2000). When a situation as an adult occurs which is causing similar emotive reactions such as anxiety, an individual may fall back on this prefigured defence mechanism of splitting their views very distinctly, without perhaps analysing all of the i nformation fully. Masten Powell (2003) argue that primary structures recognised as qualities of human functioning are adaptive and have significant importance in building resilience throughout a diverse range of traumatic and frightening circumstances, for example the forming of attachment relationships which provide a sense of security. Bowlbys (1969) theory of attachment argues that the establishment of a definite connection to a primary care giver, is a significant and valuable initial relationship. Object relations theory which explores the relationship between mother and child proposes that for a child to feel positive about themselves, a warm, stable relationship is required. Bowlby (1988) proposes that a secure attachment will support a child to make confident enquiries of the world around them, developed from having a strong feeling of integration within an encouraging social structure. Attachment can be divided into secure and insecure attachments, and contains both empirical and hypothetical implications. Throughout practice therefore, a model of insecure attachment for example, can be applied in observing a childs behaviour and their possible inability to form relationships. An insecurely attached individual may have a combination of juxtaposed views such as reliance and closeness, alongside an anxiety of possible criticism and dismissal ( Holmes, 1993) . In practice therefore, an understanding of an individuals lack of connection with other people and difficulties in coping with an adverse situation can begin to be understood further within the attachment theory framework. Henderson et al ( 2007) propose that in respect of young people, the transition from childhood through to adolescence and into adulthood, is greatly strengthened by being part of a group and experiencing a sense of connectedness, as opposed to loneliness. A strong sense of ones own abilities and potential can be bolstered by being part of a social network, and also support a childs perception of school as being a constructive and positive part of life (Glover, 2009). The theory of attachment can be applied in practice not just from a psychoanalytical approach, through analysis of learned behaviour and unconscious processes, but also from a behavioural perspective which may argue that an inadequate attachment to a primary caregiver, explains the difficulty experienced in forming friendships during school years for example. Practitioners should remain mindful, however, that there are children who with a great deal of family encouragement and wider social support, still struggle to have the ability to endure the adversity and stresses which may occur in their lives (Rutter,1999). Therefore, whilst psychological theories such as Bowlbys attachment theory can aid understanding of behaviour each individual is effected by the structural factors impacting on their lives. Skeggs ( 2001) argues a sociological view, postulating that class has a significant impact on access to education for example, due to economic resources and as such restricts an individuals opportunity to develop and move forward with their lives, in a way they might wish to. Giddens (1991), in contrast, argues that people have a great deal of agency and control over their lives and therefore have the ability to make changes within their experienced structure of society. Giddens (1991) argues that we live in a post traditional society in which young people do not fall back on traditional roles which were executed by previous generations. Whilst this level of agency enables greater autonomy it may also add to the vulnerability felt by young adults, some of which may struggle more than others due to factors such as racism, stigma and disability (Banks, 2006). It could be argued therefore, that young people are attempting to move forward in life with very little sense of direction. In a postmodern society the propensity for insecurity of children is almost built into their lifestyle. Eriksons ( 1965) theory of development supports this view, arguing that cultural and social circumstances, rather than inner drives, should be evaluated. This will enable an understanding of a individuals behaviour to be gained and issues which are having a damaging effect, to be addressed. The field of child psychology which is concerned with life events, analyses the context in which the child is experiencing the significant incident. The resilience needed to cope with a life event such as divorce is ongoing. As argued by Rutter (2000) there may be particular turmoil surrounding the life event, but there is a potential for the effects of this trauma to continue throughout all other aspects of life. For example having to move home and therefore change schools, form new friendship groups and cope with the feelings of loss if a parent is no longer maintaining regular contact with the child. Therefore, whilst the divorce if the significant life event the long term loss and vulnerability felt by the child is much broader than this. A child who is experiencing a difficult home situation because of the breakdown of a parental relationship, can shield themselves from some of the mental and emotional anguish of their home life through the formation of a close relationship with an adult who is external to the immediate family unit. Howe (1995) postulates that extended family members such as aunts or uncles who positively acknowledge and nurture their abilities and unique characteristics will encourage and enable the child to form a confident and positive perception of the self, away from their traumatic situation. Achieving a feeling of ownership and confidence in ones own abilities can support the development of coping mechanisms. Fonagy, et al (1994) concur with this, arguing that in regards to building a level of resilience, the development of a strong, close relationship with a supportive adult provides an effective protective factor. In respect of contemporary social work, it is the practitioners role to support a child or young person who does not have a stable network of social support (Charles Wilton, 2004), through enabling access to recreation and social activities as necessary. However whilst this may provide support to form a social network and become part of a friendship group within a structured environment, the provision of encouragement does not have to be as definite or predetermined. The introduction of reliable, regular routines into a childs life may assist greatly in the formation of a sense of identity and well being, as recognised by Sandler et al (1989). For example, recurring daily practices in home life in respect of stories at bedtime for young children or eating meals together at a regular time. All of which help to form a feeling of stability and organisation, encouraging a sense of belonging, attachment and security. If a practitioner can apply this theory when working with a family expe riencing trauma it may serve to provide a sensation of familiarity in a life which may, in all other ways, be in turmoil. Within adult care social work also, exploration of early childhood relationships, presence of attachment and occurrence of significant life events, can be carried out, in order to fully understand how an individual has come to a particular point in their life. For example, Bowlbys (1969) study of adults in prison involved therapeutically working back through their lives, to a point in which their childhood attachments could be identified. An understanding of the construct in which the adult is existing, will enable a practitioner to gain deeper understanding, provide appropriate support and to ensure anti-oppressive practice occurs, supporting empowerment of the service user (Dominelli, 2002). Henderson, et al ( 2007) execute a biographical method in their research carried out with young people regarding their perception of well being, enabling a holistic analysis of their lives to be obtained. The benefits of this study are that the researchers tried to comprehend what the young people really understood as being imperative to their well being, through the discussion of life events which had occurred throughout the research process. Whilst the methods used by Henderson et al ( 2007) could be applied positively within social work practice in order to gain understanding of an individuals specific circumstances, practitioners should be mindful of not overlooking the complexities of situations by using the information disclosed in respect of significant life events as a straight forward method of explanation of why a young persons life has transpired the way it has. Kenny Kenny (2000) identify the possibility for patriarchal and authoritarian practice, in the application of psychosocial theories. The notion of resilience itself is subjective and therefore practitioners should be aware of their own opinion of what constitutes sinking or swimming and ensure that this personal view does not influence their judgement of a situation or an individuals capabilities ( Walker Beckett, 2003). The level of power, therefore held by social workers is vast and should be applied carefully and with an awareness of and respect for, diversity of family structures and relationships within the assessment process (Dominelli, 2002). The qualitative methods executed by Henderson et al ( 2007) in respect of gaining a biography of each participant over time, support the view of Giddens ( 1991) who argues that the self is a reflexive project. Giddens (1991) view of late modernity argues that adulthood is constructed and therefore the most significant method of establishing identity as adults, is the development of self narratives. This view is also proposed by Frosh (1991) who argues that through the development and reflexive nature of narrative construction, an individual will form the skills to endure adversities which he argues can persist throughout life. The construction of a personal narrative and the effects of life events on this, is therefore an ongoing process throughout child and adulthood. This is reflected in the research of Fonagy et al (1994) who identify that mothers presenting as resilient, provided an accurate model of the characteristics of their relationship held with their own mother. This capac ity to possess a consistent paradigm of their personal maternal attachments, which may be positive or negative, created a higher likelihood of establishing strong, secure attachments with their own children. Giddens (1991) postulates that fateful moments occur in individuals lives which shape the way their lives continue. This may be empowering or destructive dependant on the event, the timing of the event and how capable and resilient the individual is to deal with it. For example if a child experiences illness and as a consequence is unable to attend school the effects of this event can be ongoing. Being unable to sit exams, missing lessons etc, impact on their ability to integrate into friendship groups when they return to school which may result in being bullied and a change in their perception of school. The ongoing effects of this could be truancy and a lack of engagement in studying, in order to obtain qualifications and progress into further education ( Henderson, et al, 2007). In practice, gaining an understanding of an individuals narrative may present details of critical moments in their life enabling a deeper understanding of their experiences and resilience to dealing with d ifficulties . To conclude, it is clear that resilience does not represent a distinct personal attribute or quality. Children and young people may demonstrate resilience in regards to particular anxieties and traumas but feel unable to cope with others ( Rutter, 1999). Within social work practice, therefore, it is essential to evaluate how a child is placed within their family unit and also within wider society. As discussed by Gilligan (2004), the presence of other siblings, how the child functions within the family model and their relationship and interactions with family members, are significant, contextual and influential elements of a childs life and their capacity to be resilient. The impact of external environmental factors such as positive relationships with other adults, being part of a friendship group and feeling happy at school all act as protective factors in mitigating the negative elements of their life and promoting their resilience ( Werner Smith, 1992). Within the practice of contemporary social work therefore, attention should also be paid to the level of resilience held by practitioners, working with individuals in traumatic situations whilst existing within their own personal construct of relationships, family and past life events. It is imperative that practitioners are self aware in respect of their own ability to cope with the situations in which they are practising. This is an element which can at times be overlooked in regards to people working in supportive roles, who are often perceived as being highly resilient to the effects of trauma ( Coulshed Orme, 2006). In modern social work there is great emphasis placed on value and proficiency both in respect of time and finances and efficiency of practice (Rogers, 2001). The significance of emotion and resilience can frequently be underestimated within the bureaucratic schema in which social workers practice. Psychosocial theories of resilience therefore, can be applied not just in working with service users but in attempting to maintain resilience of practitioners. Word Count 2472

The Tragedy of Teenage Abortion :: Argumentative Persuasive Essay Examples

The Tragedy of Teenage Abortion In society today, teens are taught by the television and the media that pre-marital sex is not a bad thing. This problem is leading to many teenage pregnancies, that then lead to abortion. All over the world teens are faced with many challenges in their everyday lives. Sex is being portrayed as extremely appealing in the media, but what they don't show is the pregnancies and the unborn child that never asked to be created in the first place that is being discarded. Abortion is in no way acceptable, it is murder of an unborn child. Many doctors will say that abortion is not a bad thing, and it's not murder. They have argued that it is just an embryo, and is not yet a child. In the book The Terrible Choice: The Abortion Dilemma, Glanville Williams, a well-known English criminologist, was quoted saying abortion should be treated like a tonsillectomy. It's a minor operation to remove unwanted or harmful "tissue growth". Both tissues are alive, and contain material substances, chemical compounds, DNA and RNA molecules. They may vary a little, but they are mainly matter which is composed of cells which are composed of chemicals (1-2). The only difference between a tonsillectomy and an abortion is that the fetus can grow and develop into a human being much like ourselves. Joseph Farah wrote an article about abortion in The Human Life Review. In this, she quoted Steven Pinker, a professor of psychology at the Massachusetts Institute of Technology saying, " Babies aren't really people, because they don't have an ability to reflect upon (themselves) as a continuous locus of consciousness, to form and savor plans for the future, to dread death and to express the choice not to die. And there's the rub: Our immature neonates don't posess these traits any more than mice do. Several moral philosophers have concluded that neonates are not persons, and thus neo-naticide should not be classified as murder" (no page). Farah's article also looks at Michael Tooley's, a philosophy professor at the University of Colorado, views. He thinks "there should be some period of time, such as a week after birth, as the interval during which infanticide will be permitted" (no page). More in this same school said that parents should be able to kill their children "up to the time the baby learns to use certain expressions" (no page).

The Andromeda Strain Essay -- essays research papers

In the book, The Andromeda Strain there is a problem that faces mankind. This problem is a strange virus that comes to Earth from an unmanned satellite, which was in space. This satellite crashes into a small town in Arizona, which has a population of 38 people.   Ã‚  Ã‚  Ã‚  Ã‚  When this satellite crashes into the Earth, it kills everyone, except for an old man and a two-month old baby. There are two scientists who have the job of going to the crash site and gathering up the remains from the satellite. While the two of them are attempting to do their job, they are mysteriously killed. The last thing that people on the other end of their radio heard was a loud scream, then static.   Ã‚  Ã‚  Ã‚  Ã‚  The government, which was listening to what all was going on through the radio, thought that this was very strange. In the past, they had thought about there being a time when strange organisms from outer space would come to Earth, and try to take over. They decided that they would design a building that could be used to research the different things that they might come across in the future. This building would have to be very sterile so that the organisms couldn’t contaminate anything and destroy the Earth. The building was five stories high and each level was more sterile than the previous one. The building was located in the middle of nowhere underground, so that no one would know about it, unless they were on one of the teams that would be doing the r...

Analysis of two Commercial Brands of Bleaching Solution Essay

Objective To determine the concentrations of the active ingredients in 2 commercial bleaches. Introduction Sodium hypochlorite is usually found in bleaching solutions. It is the active ingredient of bleaching solutions. It bleaches by oxidation. When it is added to dye, the following reaction occurs: ClO- + dye —————-> Cl- + (dye + O) If the oxidized form of the dye is colorless, then the color of the dye would fade away. In the presence of acid, the hypochlorite ions from the bleaching solution reacts with the iodine ions from potassium iodide in the following way: ClO- + 2I- + 2H+ ———>I2 + H2O + Cl- When sodium thiosulphate solution is added into this reacted solution, a further reaction occurs: I2 + 2S2O32- ————–>2I- + S4O62- This reaction could be used in titration to find out the number of moles of thiosulphate ions, thus the concentration of hypochlorite ions in the bleaching solution. Procedure 1. 10 cm3 of Kao Bleach was pipette into a volumetric flask. Distilled water was added until the meniscus reaches the graduation point. 2. 25 cm3 of the titrated bleach was pipette into a conical flask. About 10 cm3 of potassium iodide and dilute sulphuric acid was added into the conical flask. 3. The solution was titrated with sodium thiosulphate solution until the brown colour of the iodine fades. 4. Starch solution was added into the conical flask, and the solution was further titrated until the dark-brown colour of the starch-iodine complex turns to colourless. The volume of sodium thiosulphate solution required to reach the end point was recorded. 5. Steps 1 to 4 were repeated 3 more times. 6. Steps 1 to 5 were repeated using Clorox Bleach. Data and Calculation Molarity of standard Na2S2O3 solution = 0.05182M Brand A: Kao Price: $11.9/ 1500ml Trial 1 2 3 Final reading/cm3 26.8 23.1 25.7 26.0 Initial reading/ cm3 4.1 0.4 2.9 3.2 Volume of Na2S2O3 22.7 22.7 22.8 22.8

Hotel Report

BM 0970 Introduction to Hospitality & Tourism Executive Summary Introduction Hotel Rendezvous, Singapore Products/Services: They offer worldwide hotel services in countries such as Singapore, Shanghai and many parts of Australia. They are from The Marque Group of Hotels and they have hotels by the name of both Marque and Rendezvous. Hotel Rendezvous in Singapore offers good location too. It is situated in the heart of the civic, cultural and commercial district; Bras Basah Road, just stones throw from the always-crowded Dhoby Ghaut MRT Station. Without a doubt, this is the perfect place to rendezvous for business or pleasure. Competition: Hotels nearby includes the known Concorde Hotel, once known as Le Meridian Hotel, Hotel Fort Canning, Mandarin Orchard, which is a 5* Hotel and Hangout @ Mt. Emily, a themed budget hotel. Unique-selling points: Hotel Rendezvous Singapore has the â€Å"Telepresence† Room. This state-of-the-art facility connects users the world with unparalleled convenience and ease, while reducing corporate travel expenses and increasing productivity and environmental friendliness. The hotel is also the first to offer the facility, thus more business visitors will be attracted to stay in Rendezvous. Furthermore, those who book the facility will get discounts for rooms and also f/b services. Target Market: Business travellers Potential Opportunities & Challenges Of Hotel Rendezvous Challenges include: 1. Some hotels nearby in Orchard Road have better services An example will be Mandarin Orchard Hotel; they have: * Medical clinic in case of emergencies * Baby sitting services for customers who stays in the hotel with their families and need someone to mend their children when the parents are away * Postal services (Immediate mail from the hotel to Singapore Post) 2. Online guest reviews affect the competitiveness of Hotel Rendezvous Websites like Trip Advisor will have both negative and positive comments. While positive comments may encourage first-time travellers to visit Hotel rendezvous, negative comments will deter travellers to enter the hotel, especially the business travellers who want better services. Since, the negative comments will not be removed immediately, thus causing an influence to the choices made by first-time travellers. 3. Shopping centres are located far from hotel Major shopping malls like ION Orchard and Wisma Atria are located far from Bras Basah Road, where transportation is needed. 4. Due to IR, business and leisure tourists may prefer hotels such as Marina Bay Sands for stay in Singapore instead. 5. F1 Night Race The F1 night race occurs in the month of September each year and during this period, it is much more inaccessible to get to Hotel Rendezvous. Major road closures at locations such as Orchard Road and Stamford Road will make it harder for drivers to get to the hotel. Challenges: Since F1 will end in 2011, the hotels surround the F1 track race may experience a significant drop in hotel occupancy rate. Therefore, suggestions such as organising local Singapore track race are recommended. Key Developments & Opportunities 1. Zoukout An annual music, dance and art event hosted at Sentosa Island. Organised by Zouk Club. Tourists all over the world come to Singapore where â€Å"30- 35% of the total turnout come from the region, mainly from Thailand, Malaysia, Indonesia and Hong Kong and also as far off as the United States. †   This year’s Zoukout has guests like David Guetta and Tiesto, who are known worldwide. . Christmas Light Ups The Christmas light ups are done annually on the stretch of Orchard Road, where many tourists can photograph their memories with wonderful lights on the background. 3. Great Singapore Sale Great Singapore Sale is an annual event with extensive discounts to attract global and Singapore shoppers to buy merchand ises from international brands such as Topshop, Nike, and River Island. Foreign shoppers may need an accommodation to stay when they come to Singapore and shop. Since Rendezvous hotel is located near major shopping district, it is an opportunity for the hotel to attract both leisure and business tourists. They can collaborate with GSS such as private sale for Rendezvous hotel’s patrons or discounted room rates if they purchase $500 with 3 combined receipts during this Sale period. Resources available 1. Transportation; Shuttle Services For easier travel, the Rendezvous Singapore Hotel offers an airport shuttle service for guest use. However, the international airport can be reached within minutes by guests driving their own vehicles and the MRT station nearby offers additional transportation options. Airport Airport is air transportation for international tourist to reach Singapore. With airport, it is 20 minutes away to reach hotel rendezvous which give tourists convenience to reach their accommodation faster. It increases the probability for business tourists to choose Rendezvous as their accommodation since it is not far from airport. The 20 minute distance allows better traffic to enter Hotel rendezvous. As such, it is a resource that Hotel Rendezvous can tap on to further establishes its status as a business tourist’s hotel. 2. Land; Minor expansion of the hotel grounds can be done at the fountain lounge (Ref 1. 4), where more space can be given to the Palong Bar, since its size is small. With the expansion, a dancing floor, with a disco theme can be built for guests to have parties or dinner and dance events in future. We have also found out that with the inclusion of a duty free shop in hotels may earn the hotel more revenue with the fees for rental and commissions. An example will be Royal Plaza on Scotts, where DFS Galleria is located in the hotel premises. Many foreigners love to shop at DFS because their products are much cheaper too. Thus, we recommend that Hotel Rendezvous should hire services from DFS Galleria for the land expansion, to cater to guests who ove shopping, at their convenience. 3. Relationship (Networking); The Cathay Cineplexes The Cathay Cineplexes are just stones throw away from Hotel Rendezvous. Guests at the hotel can go there for shopping paradise and movie galore. The Cathay Building has been a distinct landmark since 1939 when it first opened its doors to avid movie-goers. Now a shopping mall infused with fashion and trends, five storeys house retail and dining indulgences while two floors are dedicated to an eight-hall multiplex cinema, including The Picturehouse – Singapore's first arthouse theatre. Guests will be interested to watch movies there, and with winning movies from the Cannes Film Festival, it is a good place for guests to watch it first hand here in Singapore. Recommendation: The Cathay Cineplexes could collaborate together with Hotel Rendezvous to have priority seats for the guests by showing their hotel keys or vouchers issued from the hotel. There should also be a convenience service for advance booking of tickets which allows guests to get their tickets at the reception of Hotel Rendezvous This will allow them to get their tickets at ease, without having to rush between meetings and leisure. The Cathay will then receive better exposure via putting up advertisements such as pamphlets in the hotel to gain reputation among the travellers. Also, collaboration may bring higher revenue since the priority seats is an incentive for them to watch movie in The Cathay. Guests might even recommend the movie theatre to their colleagues who might come to Singapore in future. The Cathay could also provide Hotel Rendezvous complimentary movie passes to be given away to guests. When the guests visit The Cathay Building for the movie, there may be higher chances of them visiting the retail outlets as well. Therefore, it will increase revenue and in turn, they can increase the monthly rental of the shops. 4. Labour (Human Resources); When guests enter the hotel, the first people they are greeted by are the staffs at the hotel lobby. Porters/Bellmen are those who meet and greet customers upon their arrival. Hotel Rendezvous have about 4 porters and security officers on duty on a normal business day. Valet parking is also a special service the hotel offers for guests who drive. The porters also collect and deliver luggage to guests’ hotel rooms once they arrive. In Hotel Rendezvous, receptionists are better called as Guest Reception Officer. . Technology; The hotel needs a good room allocation system. We have researched for best technology supplies and one of which we recommend is Pelican E-Hotel Distribution System. This company provides services such as central reservation and also the Global Distribution System (GDS), which connects with over 600,000 travel agencies worldwide. T his will benefit the hotel through preventing confusions over room allocations. Different guests may want particular rooms such as: * Smoking/Non-smoking rooms * High/Low levels * Queen/2 Single Bed Rooms, etc. We have also found a company, First Data ®, which processes all major credit cards. They can also use the Payment Software solution to process debit/ATM cards, checks, stored value/gift cards, even private label cards and line-of-credit applications. Network for Electronic Transfers (NETS), a Singapore-based payment method can also be used by the hotel to provide smooth transactions for guests. 6. Entrepreneurship; Capitalization through opportunities 1. Attractions and entertainment; Museums Singapore Arts Museum, National Museum, Asian Civilizations Museum are located near Rendezvous Hotel. These museums usually have different exhibitions shown at different periods of the year. An example will be Pompeii: Life in a Roman Town 79CE, at the National Museum of Singapore till January 23rd. Istana The Istana is the official residence of the President where he receives and entertains state guests. The entire domain occupies over 100 acres and is located along the busy Orchard Road. The grounds also contain: * Sri Temasek, also built in 1869, for the Colonial Secretary and was the official residence of the Prime Minister * The Annexe * The Istana Villa (1938) * The Lodge (1974) * The Japanese Gun, presented to Lord  Louis Mountbatten  after the Japanese * surrender in 1945 Marsh  Garden (1970) * Lily  ponds * A nine-hole  golf course * A  burial place  of the  Bencoolen  Muslims, who came to Singapore between 1825 and 1828, located on the southern slopes of the grounds close to the Orchard Road entrance The main purpose of guests to visit Istana is to see the architecture, the facilities, which is only unique to Singapore 2. Destinations; Peranak an Museum The museum explores the culture of Peranakan communities in the former Straits Settlements of Singapore, Malacca and Penang and their links with other communities in Southeast Asia (SEA). It is a boutique museum with one of the finest and most comprehensive collections of Peranakan artefacts in the world. Three floors of permanent galleries illustrate important rituals, practices and the material culture of the Peranakans, as well as how the unique fusion culture is viewed today. The Peranakan Museum provides an enjoyable and educational experience for all, with intricate displays innovatively presented in ten galleries, children’s interactive and special merchandising in two shops. Two temporary exhibition galleries will present a programme of special exhibitions throughout the year. The Peranakan museum is a museum under the Asian Civilisations Museum. Recommendation: Due to the popularity of Mediacorp drama Little Nyonya, the museum may attract Chinese-indo to appreciate the historical artefacts from this museum. In addition, non-Nyonya tourists who want to experience Nyonya culture, they may want to visit this attraction. As such, the hotel may collaborate with the museum with promotional activities like 15% discount off the museum ticket price with any 2 night stay in the hotel. Also, Hotel Rendezvous may collaborate with Singapore Tourism Board (STB) to showcase their promotions and activities regarding Peranakan Museum through STB website. With STB a reliable source for travellers, not only the collaboration will expose Hotel Rendezvous to leisure travellers, and also gain higher reputation among business travellers. For STB, this collaboration will fulfil their mission: We develop and champion tourism, so as to build the sector into a key driver of economic growth for Singapore by the increase in popularity of Hotel Rendezvous and the need to experience Peranakan culture. The Battle Box The Battle Box provides tours to tourists and also local residents of Singapore. For a price of S$5 for children and S$8 for adults, visitors can attend a guided tour of the location. It is the latest military operations complex in Singapore and was the hub of the Malaya Command Head quarters during World War II. They use the specially arranged audio and video effect, high quality animatronics and crafted figurines; they bring back February 15th 1942 to guests, when Singapore fell to the Japanese. So, this destination allows guests of Hotel Rendezvous to get to know the history of Singapore better while they are here. Killing two birds with one stone, they get to do work and know Singapore. In-hotel Resources Meeting rooms and Events Venues * Six functions rooms which can accommodate from 10 to 240 people and a Telepresence Suite * A total  880 square metres of banquet space * A superb selection of food ; beverage packages * The latest in audio visual ; web technology * Special accommodation rates Technical Equipment The latest in audio visual ; web technology is conveniently available upon request. We will be pleased to discuss with you any special presentation requirements you may have, whatever your requests, we will help make your event a success. Value Promise (Fig 1. 1) This service is available free of charge. The hotel promises value to their customers and thus, more of them will go back to the hotel more than once. Business Benefits (Fig 1. 2) This service costs less than a full breakfast meal; $29. 50 Lowest Price Guarantee (Fig 1. 3) Customers are assured that they get the lowest rate they can find in the nearest vicinity. They will even get claims if they find a lower room rate somewhere else with the equivalent facilities/services. Conclusion The top three resources that are significant to the success is labour, technology and travel agencies. Firstly, labour is important in the business. Workers like the receptionist might be the first person the customers will meet when they reach the hotel. If the workers do not treat their work seriously, customer might have a bad impression of the hotel. However, if the workers give a pleasant first impression to the customer, customer might visit the hotel again or recommend the hotel to their friends and family. This will increase the hotel revenue. Secondly, having better technology than other hotel will enable customer to enjoy better benefits that they can’t enjoy in other hotel. An example will be, customers will choose a hotel with wireless than a hotel which doesn’t have as wireless enable customer to surf the net easily. Better technology will also mean that the workers can serve the customer better as the waiting time will be shorter. An example will be customer checking-in to the hotel. Customer will than doesn’t have to wait for long queue to check-in to the hotel if the computer system is able to locate the customer room easily. Lastly, travel agencies play an important role in the hotel. If many travel agencies are willing to advertise to the customer the hotel, there will be huge increase of customers coming to the hotel, which result to more revenue. Working with travel agencies will greatly helps the hotel to earn more revenue. However, if no travel agency wants to help the hotel to their customers, hotel would have lesser customer than hotel with travel agencies helps.